What It Does:

• Helps prevent build-up of hard water minerals found in treated water or ground water that can attach on to hair and scalp and cause dryness, damage, discoloration, lack of volume & shine, hair loss, flaky, itchy scalp and the inability for chemical services to properly process


• Helps prevent discoloration caused by minerals iron and copper


• Helps prevent dryness caused by softened water: replenishes moisture to hair


• Prevents oxidative damage caused by chlorine, chloramines or bromine in water


• Offers treatment-like benefits without harsh chemicals


• Leaves hair free of minerals, soft, manageable, full of body, and shine


• Improves the look, feel and texture of hair


• Completely SAFE for all hair types and for processed hair – both color and perms!

Who Needs It:

Anyone exposing their hair and scalp to:

• Hard Water (containing calcium (lime), copper, iron or magnesium)


• Soft or Softened Water


• Chlorinated Water (or water treated with chloramines or bromine)
  
  


• Beneficial for all ages and all hair types

How You Use It:

Massage Well Water Action Shampoo into wet hair and scalp to create a rich, foamy lather. Rinse. Follow with Well Water Action® Conditioner.

Key Ingredients and their benefits:

• Ascorbic Acid (Vitamin C) Powerful antioxidant that helps protect hair against free radical damage caused by exposure to oxidizers such as chlorine (or chloramines) and other environmental aggressors such as the sun and air


• EDTA is a chelating agent that helps lift minerals


• Vitamin E Acetate helps protect hair against free radical damage, moisturizes hair and scalp tissue


• Panthenol penetrates the hair shaft to protect hair’s strength and retain vital moisture